January 1, 2005
Electronics
Sharp Minds, Sharp Products
o Sharp
Better Sound Through Research
o Bose Corporation
like.no.other
o Sony
Life’s Good
o LG
The Indian Multinational
o Videocon
Inspired Living
o Haier
The Perfect Experience
o JVC
Digitally Yours
o Samsung
Challenge everything
o EA Games
Connecting people.
o Nokia, 1992 Ove Strandberg
Do you have the bunny inside?
o Energizer Max, since 2000s
EA Sports. It’s in the game
o EA Sports
Get N or get out.
o Nintendo 64, late 1990s
Hello Tosh, gotta Toshiba?
o Toshiba, 1984, Gold Greenlees Trott
Choose Freedom
o Toshiba
intelligence everywhere
o Motorola
Is it live, or is it Memorex?
o Memorex video cassettes, 1970s or 1980s on
It’s a Sega Genesis, it’s a SegaCD, and it’s a Portable CD Player!
o Sega of America, marketing the Sega CDX console in 1994.
It takes AGES to be as good as SEGA
o SEGA Saturn Console
He keeps going and going and going.
o Energizer Batteries, began 1980s or 1990s
Let’s Make Things Better
o Philips
Live in your world, play in ours.
o Sony Playstation and Playstation 2 gaming consoles
Make yourself heard
o Ericsson
Neighbor’s envy, owner’s pride
o Onida TV (India)
No battery is stronger longer.
o Duracell Batteries, 1990s
Trusted Everywhere
o Duracell Batteries, 2000
Now You’re Playing With Power!
o Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
One that Last
o Duracell Batteries
o late-1980s
Man, Knowledge, Freedom
o Caravan Books Publishing House
See what the future has in store.
o Future Shop
We Get It
o Future Shop right after merger with Best Buy.
Sense and Simplicity
o Philips
Thousands of possibilities. Get yours.
o Best Buy
Touching is good
o Nintendo DS
We bring good things to life.
o GE (General Electric till 2002)
Imagination at Work.
o GE (General Electric current slogan)
You can’t top the copper top
o Duracell Batteries, early to mid 1990s
Play It Loud.
o Game Boy and Super Nintendo Entertainment System
o 1994 to 1997
Welcome to the Next Level.
o Sega Genesis, Game Gear, Sega CD and Sega 32X
PSP. Hells Yeah.
o PSP
Hello Moto
o Motorola
Global Network of innovations
o Siemens AG
Seamless mobility
o Motorola
For a better world for you.
o T-Mobile
Play B3yond.
o Playstation 3
Wii would like to play.
o Nintendo Wii
Play More
o Xbox 360
Jump in
o Xbox 360
Do me a favor, plug me into a Sega
o Sega
Beyond High Definition
o Blu-ray Disc
The Look and Sound of Perfect
o HD-DVD
Believe in the best
o BPL India
The Audience is listening
o THX
Computing
A nerds dream
o FHM
Empowering Financial Institutions Globally.
o iFLEX Solutions
I heart nerds
o Geek squad
Business Agility.On Demand.
o SYSTIME Computer Systems Ltd.
Innovation.Insight.Integrity
o 3i Infotech
Win in the flat world.
o Infosys
Integrating Technology with Life
o Infinsys Technologies
Welcome To The Human Network
o Cisco Systems
The Way It’s Meant To Be Played
o NVIDIA
Information Driven
o Oracle
Powered by Intellect. Driven by Values
o Infosys
On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.
o Apple Computer
Buy Opera today… And make this banner go away
o Opera
Can you hear me now? …Good!
o Verizon Wireless
Do you… Yahoo!?
o Yahoo!
The traveler’s search engine
o SideStep
Dude, you’re getting a Dell
o Dell Computer 1990s
e-business solutions
o IBM, 2000s
on demand
o IBM, 2005
Easy as Dell
o Dell Computer
Yours Is Here
o Dell Computer with the release of the new Inspiron line.
Everything is Easier on a Mac
o Apple Computer, 2000s
GEO, the Logical Choice
o Geologix
GNU is Not Unix
o Free Software Foundation
In a world full of Windows, we’re handing out rocks
o BeOS Radio
Inspire me. Surprise me. AMD me.
o AMD (Advanced Micro Devices)
Intel inside
o Intel
Invent.
o Hewlett-Packard
[It's] so easy to use, no wonder it’s number one
o AOL
It’s better with the butterfly
o Microsoft (for MSN 8 internet service provider)
It’s the Internet that logs onto you
o SBC-Yahoo! DSL
Multimedia You Can Use
o Apple Computer, 1990s
Once you go Mac. You’ll never go back
o Apple Computer
Power is Macintosh
o Apple Computer, 1990s
Purely You.
o Dell Computer
Rip. Mix. Burn
o Apple Computer
So powerful, it’s kind of ridiculous
o 3dfx (for Voodoo 3 cards)
sound.vision.soul
o 3dfx Pioneer
The Network is the Computer.
o Sun Microsystems
The power to be your best
o Apple Computer, 1990s
Think
o IBM, 1914
Think different
o Apple Computer, Chiat/Day, 1997–
Think outside the box
o Apple Computer, 1990s
Welcome to the World Wide Wow
o AOL (play on World Wide Web)
Where do you want to go today?
o Microsoft, 1996
Wikipedia, the Free Encyclopedia
o Wikipedia
Your Potential. Our Passion. Microsoft.
o Microsoft
The Browser You Can Trust + Rediscover the Web + The browser, reloaded
o Firefox,Mozilla 2004-present
The Difference is Dell
o Dell
Who are you?
o Nintendo in general
Experience certainty
o Tata Consultancy Services
World-Wide Partnerships. World-Class Solutions.
o Patni Computer Systems
Celebrating Work
o Cognizant Technology Solutions
Applying Thought
o Wipro
Simplicity At Work, Better Buy Adobe
o Adobe
Consider IT Done
o Syntel
Where Information Lives
o EMC
Be Fearless
o Symantec
We Are Building A New Technology Company
o Lenovo
High Performance, Delivered
o Accenture
Buy it. Sell it. Love it.
o eBay
The World’s Online Market Place
o eBay
Push Button Publishing
o Blogger.com
What The Web Can Be
o Macromedia
The Software That Powers E- Business
o Computer Associates
Experience, Results
o CSC
If you have a reason, we have the job
o Timesjobs
Your Transformation Partner
o Zensar
e-volving Solutions
o Cybage
Performance Defined,Results Delivered
o Synygy
Activate Business With The Power Of IT
o BMC Software
Business Fluxibility
o T Systems
Mobile and telecommunications
Pure Communication
o Alfa
Make The Most Of Now/How Are You?
o Vodafone
The Future’s Bright; The Future’s Orange
o Orange
O², can do
o o2 plc
See what you can do – O²
o o2 plc
Just clother
o t-mobile
An Idea can change your life
o Idea Cellular India
Express Yourself
o AirTel Cellular Service India
Wherever you go, our network follows
o Hutch Cellular India
Stick together
o T-Mobile
Raising the bar
o Cingular
Can you hear me now? Good.
o Verizon
Outthinking. Outdoing
o Convergys
Connecting You.. No Matter where
o Platform Integration SA.
Switch to tataindicom, experience the difference
o Tataindicom India
Do more, live more
o Tataindicom India
BSNL connecting India
o Bharat Sanchar Nigam Limited
Stock exchanges
The World Puts Its Stock In US
o NYSE
Stock Market For The Digital World
o NASDAQ
The Index Company
o FTSE
Edge Is Efficiency
o BSE
Because the world is always ON
o Alcatel-Lucent
Recordings
America’s Best Record
o Puritan Records
Comparison With the Living Artist Reveals No Difference
o Edison Records
Each Record a Masterpiece
o Van Dyke Records
Echo Around the World
o Edison Records
First with the Hits
o Mercury Records
Hear What You Like, When You Like
o Rex Records
If it ain’t Stiff it ain’t worth a fuck.
o Stiff Records
If it’s a King, It’s a Hillbilly— If it’s a Hillbilly, it’s a King
o King Records
Is it live, or is it Memorex?
o Memorex
Never Scratches
o Lyric Records
His Master’s Voice
o RCA Victor
Financial services and insurance
Financial services
Another Way
o Natwest
A Passion to Perform
o Deutsche Bank
Advice you can bank on
o Dresdner Bank
New answer in banking
o West LB
Ideas ahead
o Commerzbank
It’s all possible
o w:Jefferies
The World’s Local Bank
o HSBC
The Better We Know You, The More Can We Do
o ANZ New Zealand
One Step Ahead
o ASB Bank
First, For You
o Royal Bank of Canada
You’re Richer Than You Think
o Scotiabank
Banking Can Be This Comfortable
o TD Canada Trust
Redefining The Community Bank For A New Century
o Sun National Bank
There’s Opportunity Here
o BB&T Corporation
Making More Possible
o ABN AMRO
The CITI Never Sleeps
o Citibank
You & Us
o UBS
Bank of Opportunity
o Bank Of America
Where Vision Gets Built
o Lehman Brothers
Good People To Bank With
o Union Bank Of India
Dare To Dream
o Bank Of Rajasthan – India
India’s International Bank
o Bank Of Baroda – India
Much more To Do, With YOU In Focus
o Andhra Bank – India
Hum Hai Na..
o ICICI Bank – India [It Means We Are There..]
Your Choice Your Chase
o JP Morgan Chase
Enjoy Better Banking With RBS
o RBS
The Bank For A Changing World
o BNP Paribas
Higher Standards
o Bank Of America
Our Client’s Interest Always Comes First
o Goldman Sachs
One Client At A Time
o Morgan Stanley
Do More
o American Express
The Difference Is Measurable
o Mellon Financial
What’s In Your Wallet?
o Capital One
Customer led, ethically guided
o Co-operative Bank
Now there’s a thought
o Barclays
No Family Left Behind
o World Financial Group
Leading the Way in Asia, Africa and the Middle East
o Standard Chartered
Be rewarded
So rewarding
o John Lewis partnership card
For the journey
o Lloyds TSB
Now that’s a real plus!
o Alliance and Leicester
More ideas for your money
Abbey National
Insurance
I have good news…I just saved a bunch of money on my car insurance by switching to GEICO.
o GEICO
So easy a caveman can do it.
o GEICO
Gets you back where you belong
o Farmers
Sanity makes a comeback
o Farmers
Have You Met Life Today
o Metlife
The Power On Your Side
o Allianz
Growing And Protecting Your Wealth
o Prudential
We Know Money
o AIG
Be Life Confident
o AXA
Your Partner For Life
o MAX
Trust Thy Name Is LIC
o LIC [Life Insurance Corporation Of India]
Forward Thinking
o Aviva
Are you in good hands?
o Allstate
Like a good neighbor State Farm is there
o State Farm Insurance
Healthcare
Working For A Healthier World
o Pfizer
Dynalix
o Biocon
Where Patients Come First
o Merck
The Promise Of Life
o Abbot Laboratories
Dedicated To Life
o Cadila Healthcare
Touching Lives, Improving Life
o Procter & Gamble
Do More, Feel Better, Live Longer
o GlaxoSmithKline
Science For A Better Life
o Bayer
In Business For Life
o Genentech
Because Health Matters
o Sanofi Aventis
Life Inspiring Ideas
o AstraZeneca
Rip, slip, brush… Ahhh!
o Oral-B Brush-Ups
Fashion
A diamond is forever.
o De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)
All ages, all races, all sexes
o M•A•C
Between love and madness lies Obsession.
o Calvin Klein, 1985
Children’s shoes have far to go.
o Start-Rite Shoes, 1945, Stanley Studios
Can’t stop walking
o Titas Footwear India
Create a storm
o Monsoon
Easy, Breezy, Beautiful, CoverGirl
o CoverGirl
Every kiss begins with Kay
o Kay Jewelers
For successful living
o Diesel
Hello boys
o Playtex Wonderbra
Impossible is nothing.
o Adidas
It takes a licking and keeps on ticking.
o Timex Corporation, 1956
Just do it
o Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
Lifts and separates
o Playtex Cross-Your-Heart bra, 1960s.
Makes fashion fashionable
o Beissel
Maybe she’s born with it. Maybe it’s Maybelline
o Maybelline
Rugs, It’s what we do. It’s all we do. And we do it better than anyone else.
o H.A.G Carpets
Scent to bed
o French Connection United Kingdom
I am what I am
o Reebok
Because you’re worth it
o L’oreal Cosmetics
Who wears short shorts? Nair for short shorts!
o Nair
Fuel your instinct
o Salomon footwear
Food and drink
General
Amul, The taste of India
o Amul, a dairy co-operative movement (India).
Eat Fresh!
[[:John Cena:Subway]]
57 Varieties
o H. J. Heinz Company
Bagel bites
o When pizza’s on a bagel you can eat pizza anytime.
Beanz Meanz Heinz
o Heinz Baked Beans
Beef. It’s what’s for dinner.
o Cattlemen’s Beef Board
Betcha can’t eat just one
o Lay’s potato chips
Bring out the Hellmann’s, and bring out the best
o Best Foods and Hellmann’s Mayonnaise
Bring out the Branston!
o (pickle)
For mash get Smash
o Smash instant mashed potatoes, 1974, Boase Massimi Pollitt
How do you handle a hungry man? The Manhandlers.
o Campbell’s Soup Manhandler product line
I ate all the Frusen Glädjé!
o Frusen Glädjé
Is it soup yet?
o Lipton Soup
It’s the way it shatters that matters
o Violet Crumble
If you got the munchies, nothing else will do!
o Hostess potato chips
If you like a lot of chocolate on your biscuit join our Club
o Jacob’s Club
It takes a tough man to make a tender chicken.
o Perdue, 1972, Scali, McCabe & Sloves
King of good times.
o Kingfisher Beer, (India).
Jazz it up!
o Zattaran’s rice products
The man from Del Monte, he says yes
o canned fruits
M’m! M’m! Good!
o Campbell’s Soup
Nowt taken out
o Allinsons bread
Once you pop the fun don’t stop.
o Pringles
Only the best for the Captain’s table
o Birdseye
Ore-Ida! It’s all-righta!
o Ore-Ida
Pork, the other white meat.
Shouldn’t your baby be a Gerber baby?
o Gerber Products Company
The incredible, edible egg.
o The American Egg Board;
There’s always room for J-E-L-L-O.
o Jell-O
They’re waffly versatile
o Bird’s Eye Potato Waffles
You’ll never put a better bit of butter on your knife
o Country Life butter
We answer to a higher authority.
o Hebrew National hot dogs
When it rains, it pours.
o Morton Salt (1911)
You don’t have to be silly to drink TK, but it helps!
o TK minerals (Irish fizzy drinks)
With a name like Smuckers….it has to be good
o Smuckers
Delightfully Tacky, Yet Unrefined
o Hooters
Leggo my Eggo!
o Eggo Waffles
Beverages
Got Milk?
o California Milk Processor Board (1993 – present) — ad agency: Goodby, Silverstein & Partners
Milk. It does a body good. (pre ‘95)
It’s not just for breakfast anymore.
o Florida Orange Juice Growers Association
Pure Life
o Nestle Aberfoyle Natural Spring Water, 2002 or 2005?
They drink it in the Congo
o Um Bongo
I’ve got a jones for a Jones!
o Jones Soda
Unleash the power of the sun.
o Sunny Delight
Watch out, there’s a Humphrey about!
o Unigate milk
Beer and liquor
Aldo knows what women like.
o Asti Spumante
A Double Diamond works wonders
o Double Diamond
After Dark
o Tia Maria
Australians wouldn’t give a Castlemaine XXXX for anything else
o Australian Beer
Brilliant!
o Guinness
Don’t be vague, ask for Haig – Haig Scotch Whisky
The cream of Manchester
o Boddington’s
For all you do, this Bud’s for you
o Budweiser
For great lager, follow the bear Hoffmeister lager
Foster’s. Australian for Beer
o Foster’s Australian Beer
From the Land of Sky-Blue Waters
o Hamm’s Beer
Guinness is good for you
o Guinness
Hey Mabel
o Black Label
I Am Canadian
o Molson Canadian beer
It can only be Heineken
o Heineken
It Starts Here
o Molson Canadian beer – 2005
It’s Miller time!
o Miller High Life
It’s Tankard that helps you excel – after one you’ll do anything well!
o Whitbread early 1970s
Keep Walking
o Johnnie Walker
Tastes Great. Less Filling
o Miller Lite, 1974, McCann-Erickson Worldwide
The Beer that Made Milwaukee Famous
o Schlitz
The Champagne of Beers
o Miller High Life
The King of Good Times
o United Breweries
There’s no taste like Stones
o Stones Bitter
Made from beer
o Carlton Draught
My goodness, my Guinness
o Guinness
No Nonsense
o John Smith’s
Old Milwaukee, tastes as great as its name
o Old Milwaukee, circa late 1970s
Probably the best lager in the world
o Carlsberg
Reassuringly expensive.
o Stella Artois, 1981, Lowe Howard-Spink
Red Barrel men say the same again to a fistful of flavour – first class beer!
o Watneys keg bitter 1970s
Refreshes the parts other beers cannot reach
o Heineken lager, 1974
Schaefer’s is the one beer to have when you’re having more than one!
o Schaefer Beer, 1950s-1970s
The right one
o Martini
Tick follows tock follows tick follows tock
o Guinness (surfer advert)
Tonight, let it be Löwenbräu.
o Löwenbräu, circa 1970s-1980s (United States advertising campaign by Miller Brewing Co.)
WASSSSSUP?!
o Budweiser
Watchin’ the game, havin’ a Bud.
o Budweiser
We drink all we can. The rest we sell.
o Utica Club, 1965, Doyle Dane Bernbach
Weekends are made for Michelob
o Michelob, circa 1980s
Why ask why? Try Bud Dry
o Budweiser early 1990s
What a refreshing change
o Woodpecker cider
Your best bet for a fuller flavour
o Carling Black Label lager (1980s)
What we want is Watney’s.
o Watney’s
Red Stripe: It’s beer. HOORAY BEER!
o Red Stripe Jamaican lager
Probably the best beer in the world!
o Carlsberg
The Beck’s Experience
o Beck’s
Good. Better. Paulaner.
o Paulaner
Enjoyed by mates for 130 years
o Speights
The taste that stood the test of time
o Castle Lager
We Make Really Good Beer. Make Of It What You Want.
o New York Harbor Ale (Old World Brewing Company)
Smooth Like No Other.
o Newcastle Brown Ale
Coffee
Celebrate the Moments of Your Life
o General Foods International Coffees
Coffee at its best
o Nescafé Gold Blend
Good to the last drop.
o Maxwell House coffee (1926 – present)
o Allegedly coined by Theodore Roosevelt in 1907; adopted as Maxwell House’s tagline in 1926
Sanka…Everything You Love About Coffee
o Sanka
The best part of waking up is Folgers in your cup.
o Folgers Coffee (Procter & Gamble)
Get back your ‘oo’ with Typhoo
Like tea used to be
o Yorkshire Tea
Time out for tiny little tea leaves in Tetley Tea
Typhoo puts the T in Britain, the T that stands for taste
It’s all about you
o Nescafé
What else?
o Nespresso
America Runs On Dunkin
o Dunkin’ Donuts
Fill it to the rim…with Brim
o Brim
Life is short… stay awake for it.
o Caribou Coffee
Carbonated soft drinks
You don’t have to be silly to drink TK, but it helps red lemonade, Taylor Keith
All the sugar, and twice the caffeine (of regular cola)
o Jolt Cola, 1980s
Barq’s has bite
o Barq’s root beer
Do the Dew
o Mountain Dew, 1990s, 2000s
Drink Barq’s. It’s Good.
o Barq’s sarsaparilla drink
Drink Canada Dry
o Canada Dry
Taste the Thunder ThumsUp
Every bubble’s passed its fizzical
o Corona, 1970s
Get busy with the fizzy
o Soda Stream
I’m a secret lemonade drinker
o R. White’s
It’s a red thing
o Tizer
It’s frothy man
o Cresta
Love the Limon
o Harritos
Made in Scotland from girders
o Irn Bru
Make mine Moxie
Obey your thirst
o Sprite
Schhh! You know who?
o Schweppes, 1962
Scotland’s other National Drink,
o Irn Bru
The totally tropical taste
o Lilt
The Uncola
o 7-Up, 1973, J Walter Thompson
What’s the worst that can happen?
o Dr Pepper
Who’s your soda?
o Red Fusion soft drink, Dr Pepper, 2002
You know when you’ve been Tango’d
o Tango soft drink, 1994, HHCL
It Gives You Wings
o Red Bull
Make 7-Up Yours!
o 7-Up
Be a pepper, Drink Dr Pepper
o Dr Pepper
World Famous in New Zealand
o L&P, 1990s
Coca Cola
11:30, Diet Coke break…
Always Coca Cola
o 1990s
It’s the real thing
o 1971
Just for the taste of it…Diet Coke
Life is Good
o 2001
The pause that refreshes
o 1929
The real thing
o late-1980s
Real-2005-2006
Thanda matlab Coca Cola (in Hindi, an Indian language). It means “If its a cool drink, Its a Coca Cola”
Its your Heimspiel
o coca cola (for the FIFA Soccer Worldcup 2006 in Germany)
Have a Coke and a Smile -1979
Coke is it! -1982
Live on the coke side of life – 2006
Enjoy
The Un-Cola – 7UP
Sabka Thanda Ek, Coca Cola ( in Hindi, an Indian language). It means everyone’s has the same cool drink,coca cola
Pepsi Cola
Ask For More
o 2000, mainly in much of Europe.
All the taste, 1/3 of the calories, Pepsi Max, 1993
Lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ Pepsi
o 1973, Boase Massimi Pollitt
Pepsi
o for those who think young
Same time tomorrow?
o Diet Pepsi, 1990s
Uh-Huh! (You got the right one!)
o Diet Pepsi, 1991
The Joy of Cola
o 1999
Nothing official about it [during cricket world cup 1996]
Yeh Dil Maange More (in Hindi, an Indian language). It means My Heart wants More
Pepsi. The Choice of a New Generation[1984]
Have a Pepsi Dayl [1977]
Yehi hai Right choice baby…AHA… (in Hindi) this is only the right choice babay[first slogan of pepsi when launched in India]
Breakfast cereals
Apples, hazlenuts, bananas, raisins, coconuts, sultanas
o Kellogg’s Fruit’n'Fiber
The one and only.
o Cheerios (USA, 2000s)
Breakfast of Champions
o Wheaties, 1935, Blackett-Sample-Gummert (later The Breakfast of Champions into the 1990s)
Bet you can’t eat three
o Shredded Wheat
Can’t Get Enough of That Golden Crisp
Central heating for kids
o Ready Brek porridge
Cocoa Wheat, Cocoa Wheat, can’t be beat!
It’s the creamy hot cereal with the cocoa treat
To be big and strong, have lots of fun
Eat Cocoa Wheat everyone!
o Cocoa Wheat
I’m Cuckoo for Cocoa Puffs
Everyone loves my Cocoa Krispies
o Kellogg’s
Gotta have my pops!
o Corn Pops
Have you had your Weetabix?
I’d rather have a bowl of Coco Pops
Just like a chocolate milkshake, only crunchy
o Coco Pops
Kid tested. Mother approved.
o Kix
Makes Red Blood!
o Grape-Nuts
Mikey likes it
o Life cereal
Nobody can say no to the honey nut Os in Honey Nut Cheerios
Not too heavy, not too light, its just right!
o Kellogs Just Right
Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios
Shot from Guns!
o Quaker Puffed Rice
Silly rabbit, Trix are for kids
Snap, Crackle, and Pop
o Kellogg’s Rice Krispies
Tell them about the honey, mummy
o Sugar Puffs
The One and Only Cereal that Comes in the Shape of Animals
o Crispy Critters
They’re grrreat!
o Kellogg’s Frosted Flakes/Frosties
They’re Magically Delicious [Lucky Charms]
They’re tasty, tasty, very very tasty / They’re very tasty
o Kellogg’s Bran Flakes
Kiwi kids, are weetbix kids
o [Weetbix]
Candy
A glass and a half of milk in every pound
o Cadbury’s Dairy Milk
Earth; What you’d eat if you lived on Mars
o Mars Bar
A hazelnut in every bite
o Topic
A Mars a day helps you work, rest and play
o in the United Kingdom and Canada
o A Milky Way Today. At work, rest and play! (Milky Way is also made by Mars)
A minty bit stronger
o Trebor Mints
A taste of paradise
o Bounty
All because the lady loves Milk Tray
o Cadbury’s Milk Tray chocolates, 1970s
Break out of the ordinary
o Nestle’s Butterfinger
Do you eat the red ones last?
o Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2005
Do you love anyone enough to give them your last Rolo
o Rolo confectionery
The freshmaker!
o Mentos
Full of Eastern Promise
o Fry’s Turkish Delight
Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!
Hungry? Grab a Snickers
The longer lasting snack
o Twix
Made to make your mouth water
o Opal Fruits
Ambassador, with these Ferrero Roché you’re really spoiling us
Need a moment? Chew it over with Twix.
o Twix
Nobody better lay a finger on my Butterfinger!
o Nestle’s Butterfinger (featuring Bart Simpson and other characters from The Simpsons)
Not going anywhere for a while? Grab a Snickers.
One two many and you might turn Bertie
o Bassett’s Liquorice Allsorts
Only Smarties have the answer
See the face you love light up with Terry’s All Gold
o chocolates
Snickers satisfies
Sometimes you feel like a nut, sometimes you don’t.
o Peter Paul Almond Joy & Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample
The lighter way to enjoy chocolate
o Maltesers
The milk chocolate melts in your mouth, not in your hand.
o M&Ms (1954)
The sweet you can eat between meals without losing your appetite
o Milky Way|
There’s no wrong way to eat a Reese’s.
o Reese’s Peanut Butter Cups
Too good to hurry mints
o Murry Mints
Two For Me! None for you- Twix
What would you do for a Klondike Bar?
o early 1990s, early 2000s
Where’s the cream filling? Hostess cakes
WotalotIgot!
o Smarties, 1961, JWT
Skittles…taste the rainbow Skittles
How will you eat yours?
o Cadbury’s Creme Egg
When you’ve got a snack gap, Twix fits.
makes a nice light snack Coffie Crisp
Fast food
Wake up with the King.
o Burger King
Have it your way.
o Burger King
You’re the boss.
o Burger King
Home of the Whopper
o Burger King
If it doesn’t get all over the place, it doesn’t belong in your face
o Carl’s Jr.
Jack’s back
o Jack in the Box fast food restaurant
Nobody does chicken like KFC
o KFC, 2000-Present
Finger lickin’ good!
o KFC, 1980’s
Pizza! Pizza!
o Little Caesars restaurants
The burgers are better at Hungry Jack’s
Think outside the bun.
o Taco Bell, late-1990s, early 2000s
Do what tastes right.
o Wendy’s Restaurants
Where’s the beef?
o Wendy’s Restaurants, 1984-, Dancer-Fitzgerald-Sample
Yo quiero Taco Bell
o mid-1990s
You better run for the border.
o Taco Bell
You’ve always got time for Tim Hortons
o mid-to-late-1990s-on
In-N-Out, In-Out, That’s what a hamburgers all about. In-N-Out Burger
Quality you can taste. In-N-Out Burger
It’s jack-a-licious!
o Jack-in-the-Box fast-food chain (coined by RuPaul)
Always Fresh, Tojours Frais
o Tim Hortons
Can’t beat that taste.
o KFC
McDonalds
See: McDonald’s TV campaigns and slogans
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
o Big Mac sandwich
I’m lovin’ it
o in a 2005 international campaign
It’s the things that make you go Mmmmm.
Did somebody say…McDonald’s?
Smile.
o Put a smile on, put a smile on. Everybody come on, put a smile on
o (advertised to children)
o Put a smile on. Happy Meal, 2001-0102
o We love to see you smile
You deserve a break today
o Have you had your break today?
(nah, nah, nah)
o sung non-sense words, 2005
I’m loving it – India, 2005
Pet food
In tests, eight out of ten owners said their cats preferred it.
o Whiskas
o Quoted in the title of a television programme as 8 out of 10 cats, a reference to the original rendering of this slogan (8 out of 10 cats prefer Whiskas) which was subsequently changed to the above.
Meow Mix, tastes so good cats ask for it by name.
It’s Bacon!!! – - – -Dogs don’t know it’s not bacon
o Beggin’ Strips
Top breeders recommend it.
o Pedigree Chum
Recreation, entertainment, and travel
Are you training?…Or are you just working out?
o Steve Modzelewski, Personal Trainer NYC
Live your myth in Greece
o Greek National Tourism Organisation, 2006
… throw another shrimp on the barbie …
o Australian Tourist Commission, 1984 Often joke-quoted as Throw another Kanga on the barbie…
Don’t just book it. Thomas Cook it.
o Thomas Cook, 1984, Wells, Rich, Greene
Get away!
o Lunn Polly
Get out there
o Royal Caribbean cruise lines
The happiest place on Earth
o Disneyland
I’m going to Walt Disney World!
I love New York
o New York City, 1977–, Wells, Rich, Greene
It’s so bracing
o Skegness
Naruwan, Welcome to Taiwan
Serving All our Community. Brampton’s Arts Group.
o Visual Arts Brampton, 2005, Alphie and Bette
Touch Your Heart
o Taiwan
God’s own country
o Kerala
We love having you here
o Hampton Inn
Where wonders never cease
o Alton Towers
Your perfect trip
o Expedia
Incredible India!
o India
So where the bloody hell are you?
o Australian Tourist Commission, 2006
o New Advertising Campaign Working: Tourism Australia, Tourism Australia press release (via Yahoo! Finance), 2006-04-10
Don’t leave home without it w:American Express American Express
More than the usual
o WOW Philippines~ Department of Tourism, Philippines
If it is from SEIKO, It must be Good – Seiko Films, Philippines
Malaysia, Truly Asia, Malaysia Tourism Board
Enchanting Tamil Nadu
o Tamil Nadu, India
Experience Yourself
o Tamil Nadu, India
Vietnam. A Destination for the New Millennium
o Vietnam Tourism Promotion Campaign ¹
Where Else But Queensland Beautiful one day, perfect the next
o Queensland, Australia²
Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
o Iceland Tourist Board ³
100% pure New Zealand – New Zealand Tourism Promotion Campaign
Spain is different – Slogan coined by Manuel Fraga (Minister for Tourism of Spain during Franco’s dictatorship).
Great Deals,Always..! -(http://travelguru.com) India
We’ll leave the light on for you. -Motel 6
Tobacco
Anyhow… Have a Winfield
o Winfield Cigarettes
Camels Soothe Your T-Zone
o Camel cigarettes
Doctors Recommend Phillip Morris
o Phillip Morris tobacco products
Happiness is a cigar called Hamlet
o Hamlet cigars
I’d Walk a Mile for A Camel
o Camel cigarettes
It’s that Condor moment
o Condor tobacco
Just What the Doctor Ordered
o L&M Cigarettes
More Doctors Smoke Camels than any other Cigarette
o Camel cigarettes
Not a Cough in a Carload
o Old Gold Cigarettes
Reach for a Lucky instead of a Sweet
o Lucky Strike Cigarettes
Taste Me! Taste Me! Come on and Taste Me!
o Doral Cigarettes
You’re never alone with a Strand
o Strand Cigarettes
You’ve Come a Long Way, Baby
o Virginia Slims Cigarettes
Winston tastes good like a cigarette should
o R.J. Reynolds Tobacco Company
Liberté toujours
o Gauloise
Giving up
It needn’t be hell, with Nicotinel
Tobacco is wacko if you’re a teen
Nicorette, nicorette, you can beat the cigarette! – Nicorette Australia
Transport
A better bus service all round
o Carousel Buses
Getting There Is Half The Fun
o Cunard Line
The Fun Ships
o w:Carnival Cruise Lines
InterCity makes the going easy.
o British Rail
Leave the driving to us
o Greyhound Lines
We keep your promises
o DHL
See what brown can do for you
o UPS
We’re getting there
o much ridiculed British Rail slogan
We’re number two. We try harder.
o Avis Rent-a-Car
When it absolutely, positively has to be there overnight
o FedEx
The business to business class.
o Lufthansa Cargo
The best way to get around New Zealand.
o InterCity Coachlines
Take It Everywhere
o Chicago Transit Authority(CTA)
Airlines
The Way the earth connects
o Star Alliance
Now you’re really flying
o Cathay Pacific Airways
A whole different animal
o Frontier Airlines
Because you were born to fly
o TAM Brazilian Airlines
Catch Our Smile
o PSA
Enjoy our company
o Sabena
Fly the friendly skies
o United Airlines, 1966–1997, Leo Burnett
It’s time to fly
o United Airlines
We never forget you have a choice
o British Caledonian
Singapore Girl, you’re a great way to fly
o Singapore Airlines
Where the World Unwinds
o SILKAIR
THAI – Smooth As Silk
o Thai Airways International
Going beyond expectations
o Malaysia Airlines
Now everyone can fly
o Air Asia
To the heart of Seoul and beyond
o Asiana Airlines
Something special in the air
o American Airlines
We know why you fly. We’re American Airlines.
o American Airlines
The top banana in the West
o Hughes Air West
The Wings of Man
o Eastern Airlines
The world’s favourite airline
o British Airways
There’s no better way to fly Lufthansa
We love to fly and it shows
o Delta Air Lines
We really move our tail for you
o Continental Airlines
Western Airlines
o The only way to fly
o Western Airlines
When you got it, flaunt it.
o Braniff Airlines
World class, worldwide
o Air Canada
You and I were meant to fly
o Air Canada, 2004
[Ding] You are now free to move about the country
o Southwest Airlines
Fly the Good Times
o Kingfisher Airlines
A symbol of freedom
o Southwest Airlines
Simplifly
o Air Deccan, Indian low cost Airline, 2005. (http://airdeccan.net)
The Spirit of Australia – QANTAS, ([1])
Shining Through – Philippine Airlines
o PAL,([2])
The New Filipino Time – Cebu Pacific
o Cebu Pacific,([3])
The Joy Of Flying ! – Jet Airways
Making the sky the best place on earth – Air France
Being there is everything.
o Air New Zealand
Your Island in the Sky.
o Air Pacific
Fly high, pay low.
o Germanwings
Where the journey begins.
o Air Tahiti Nui
Fly Euro Shuttle!
o Air Berlin
Don’t just book it, Thomas Cook it – Thomas Cook
Come fly with us – Pakistan International Airline
your place in the sky -AIR INDIA
Automobiles
The Power of Dreams
o Honda
AAMCO. Double A, , M-C-O
o AAMCO Transmissions
chevy drives the motor city
o Chevrolet, Campbell-Ewald
Ask the Man who Owns One
o Packard, 1925, Austin Bement
Bigger in Texas, Better in a Dodge
Bloody Volvo driver
o Volvo, 2005
Born from Jets
o Saab
Born to lead
o Yamaha
Créateur d’Automobiles
o Renault
The car in front is a Toyota
The Best Built Cars in the World
o Toyota
The Drive of your life.
o Peugeot
Drivers wanted.
o Volkswagen, 1995, Arnold Communications
Fahrvergnügen
o Volkswagen, early 1990s
Escape from the ordinary.
o Oldsmobile, 1970
Everything we do is driven by you
o Ford
Eye it, try it, buy it Chevrolet, 1940s
Ford is the Best in Texas
Grab life by the horns
o Dodge
Have you driven a Ford lately?
o Ford
If only everything in life was as reliable as a Volkswagen
It’s a Skoda. Honest.
o Skoda, 2000, Fallon
Obsessed with perfection since 1897
o Skoda
Aus Liebe zum Automobil
o Volkswagen
Like a rock
o Chevrolet Trucks
When Good is not enough
o Chevrolet] Aveo
The lion leaps from strength to strength
o Peugeot, 1980s
Move your mind
o Saab
Moving you forward.
o Toyota
Oh what a feeling
o Toyota
Once driven, forever smitten
o Vauxhall Motors, 1980s
Papa? Nicole?
o Renault Clio
Pay me now or pay me (i.e. the auto mechanic) later. – Fram filters.
Passion For The Road
o Mazda, 1990s
The Power Of Dreams
o Honda, 2001
Put the fun back into driving.
o Vauxhall Motors
Quality is job one
o Ford
The Real Thing
o Ford Australia, 1970s
Right service. Right price.
o Meineke
See the USA, in your Chevrolet
o Chevrolet
Sheer driving pleasure
o BMW
Sooner or later, you’ll own Generals
o General Tires Corp.
State of Independence
o Saab 2000s
Think Small
o Volkswagen, 1962, Doyle Dane Bernbach
Time to Re-Tire
o Fisk tires
The ultimate driving machine
o BMW
Va-va-voom
o Renault
Vorsprung durch Technik
o Audi
Never Follow
o Audi
We are professional grade
o GMC Truck
You can with a Nissan
Zoom Zoom [Zoom]
o Mazda, 2000s
You’re the fuel
o Maruti Swift, India 2005
Welcome to the big world
o Maruti Esteem, India 2005
Let’s go
o Maruti Alto, India 2005
The Josh Machine
o Ford Ikon, India
Reclaim your life..
o Tata Safari Dicor
Born To Perform
o Jaguar
The Pursuit Of Perfection — ad agency: Team One
o Lexus
Driven By Passion
o Fiat
Even More Car Per Car
o Tata Motors
The Beauty of All Wheel Drive
o Subaru
Tires
On the wings of Goodyear.
o Goodyear Tire and Rubber Co.
When it pours, it reigns.
o Michelin
Passion For Excellence
o Bridgestone
A Better Way forward
o Michelin
Accelerate Your Soul
o Dunlop
Tires With Muscle
o MRF
Born Tough
o Ceat
Power is nothing without control
o Pirelli
Sooner or later you’ll own General
o General
Gasoline
If Machines Could Speak We Wouldnt Need To Advertise.
o KenLubes Pakistan
A Leading of Oil and Gas Multinational of Choice
o Petronas
10 Years in F1
o Petronas
Beyond Petroleum
o BP
Go well. Go Shell
o Shell Oil
Put a tiger in your tank
o Esso/Exxon
Pump your money back into Canada
o Petro Canada, early 1980s
The spirit of ‘76
o Unocal
You can be sure of Shell
o Shell Oil, 1982
You can trust your car to the man who wears the star
o Texaco Service Stations
Go further with Shell
o Shell Oil
Growth Is Life
o Reliance [Indian Petrochemical Major]
Human Energy
o Chevron
A Positive A++itude
o Essar
Gas And Beyond
o GAIL [Gas Authority of India Limited]
Making Tomorrow Better
o ONGC [Oil & Natural Gas Commission, India]
Bring Energy To Life
o IOC [Indian Oil Corp]
Energising Lives
o BPCL [Bharat Petroleum, India]
Retail
Every little helps ~Tesco
More reasons to shop at Morrisons
o WM Morrison’s
o The slogan is intended to be read in a Northern English accent, which makes More reasons sound similar to Morrisons
Never knowingly undersold
o John Lewis
Quality food, honestly priced.
o Waitrose
That’s ASDA price
o ASDA
It’s All Inside.
o J. C. Penny
Try something new today
o Sainsbury’s
You’ve got questions, we’ve got answers.
o Radio Shack
Better ideas better life
o Amway
It’s not just oil. It’s liquid engineering
o [Castrol oil, 2006 (India)] http://www.castrol.com/castrol/castrolhomepage.do?categoryId=3230
Manufacturing and engineering
Shaping The Future Of Steel
o Mittal Steel
Steel Solutions For A Better World
o Arcelor
Forever New Frontiers
o Boeing
The Miracles Of Science
o Dupont
Theres A Bit Of SAIL In Everybody
o SAIL [Steel Authority Of India Ltd]
Powering A Greener Tomorrow
o Suzlon
Exceed Your Vision
o Epson
Everyday Solutions
o C&G
We Never Forget Who We’re Working For
o Lockheed Martin
We Make Things That Makes India Proud
o Larsen & Tubro
Setting The Standards
o Airbus
Nothing Runs Like A Deere
o Deere&Company
Solutions for a nanoscale world
o Veeco Instruments Inc
Powering Change
o Pratt & Whitney (A United Technologies Company)
Government, military
See also political slogans
The few, the proud, the Marines United States Marines Corps
Army Strong
o United States Army, 2006
An army of one
o United States Army, 2001-0106
Be all you can be
o US Army, 1981-2001, N. W. Ayer
Be the best
o British Army
Forward as one
o British Territorial Army
99.9% need not apply Royal Marines commandos
I want YOU for the US Army
o World War I and World War II
Loose Lips Sink Ships
o World War II
Only you can prevent forest fires
o United States Forest Service
The Army National Guard, You Can
o US Army National Guard, in use around 2001-0107 if not more years than that
The toughest job you’ll ever love
o Peace Corps
There’s no life like it
o Canadian Armed Forces
The Army. The Edge
o Australian Army
We Fly High – Republic of Singapore Air Force
Accelerate Your Life. – US Navy
Do you have it in you. – Indian Army
Britons (a picture of Lord Kitchener) ‘wants YOU’ join your country’s army! GOD SAVE THE KING- British army released in late 1914 (first year of world war 1)
Full speed ahead.
o US Navy
Army Strong.
o US Army
Aim high.
o US Air Force
Cross into the blue.
o US Air Force
Strength for now, strength for later. – United States Army (GOARMY.COM)
The only easy day was yesterday. – United States Navy Seals
Social, public service
A mind is a terrible thing to waste.
o United Negro College Fund
Unstoppable
o w:Mike’s Marbles
Friends Don’t Let Friends Drive Drunk
o United States Department of Transportation
Give a hoot, don’t pollute
o United States Forest Service
Heart to God, hand to man
o The Salvation Army 1865 to present.
Klunk! Klick! Every trip
o UK Public Information Film for seat belts
It doesn’t take a minute to bag it and bin it Uk public advertisement for not littering from cars
Parents who use drugs have kids who use drugs
o The Partnership for a Drug-Free America
Take a bite out of crime!
o National Crime Prevention Council
Think once, think twice, think bike
o UK Public Information Film
This is your brain. This is your brain on drugs. Any questions?
o The Partnership for a Drug-Free America
You could learn a lot from a dummy. Buckle Up.
o National Highway Traffic Safety Administration
Getting Things Done.
o AmeriCorps national service program
The toughest job you’ll ever love.
o United States Peace Corps
If you drink then drive, you’re a bloody idiot
o Australian road safety campaign [4]
WITH YOU FOR YOU ALWAYS – Delhi Police (http://www.delhipolice.nic.in)
Don’t be a tosser – New South Wales anti-litter campaign (http://www.bmcc.nsw.gov.au/index.cfm?L2=20&L3=761)
Don’t mess with Texas – Texas Anti-Litter campaign
Vote for Me – Bantay Bata 163 Election Campaign for Children’s Future (ABS-CBN, Philippines)
If you’re going to drive drunk, maybe you should say goodbye. 2006 Spanish Campaign (Spanish Traffic General Office).
o Hi mum, I’m about to drive back home and, if something happens, I want you to know that… I love you and that you’ve been a wonderful mother, say dad I’m sorry.
o Darling, I’m going there just in a minute. I love you… and, please, tell our children I’ll miss them.
Instruments
Alter Ego. The Sound of Research
o Alter Ego String Instruments
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